Hero MotoCorp launches Harley-Davidson Sportster

New Delhi, Dec 5th (UNI) Hero MotoCorp, the exclusive distributor of Harley-Davidson in India, has launched the American company’s new sports custom motorcycle, the Sportster S at a starting price of Rs 15,51,000 (ex- Delhi showroom). The Sportster S motorcycle, an addition to the 2021 Harley-Davidson motorcycle lineup, was unveiled during the special India Bike Week.

Sportster models have been the foundation on which the Harley-Davidson brand has been built in India, points out Ravi Avaur, Harley-Davidson business unit manager at Hero MotoCorp. “With the new Pan America 1250, the Sportster S will strengthen our Harley-Davidson product portfolio and appeal to a wider range of Indian customers.” The bike is designed to deliver improved power and performance, improving the overall riding experience.

With a taut, lightweight chassis and premium suspension, riders can expect a responsive, intuitive ride over a sleek, powerful ride. With premium features and innovative technology, the new generation Sportster S is equipped with a 121 horsepower Revolution Max 1250T V-Twin engine designed to deliver strong acceleration from the start with robust mid-range power.

The model is equipped with three pre-programmed and selectable riding modes (sport, road and rain) to electronically control the performance characteristics of the motorcycle and the level of technological intervention. Two custom modes can be used by the rider to create a set of performance characteristics to suit personal preferences or for particular situations. Riders can choose from a range of Sportster S model accessories and paint colors – Vivid Black; stonewashed white pearl; midnight crimson.

The American manufacturer had, in September 2020, announced its decision to stop its sales and manufacturing operations in India, abandoning the world’s largest motorcycle market with the closure of its Bawal factory in Haryana. It then partnered with Hero MotoCorp to sell its motorcycles in the Indian market. Hero Motocorp and Harley-Davidson have expanded touchpoints for current and potential buyers of the American heritage motorcycle brand.


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