The Harley-Davidson Sportster range will be phased out of …
The ax over models in the Harley-Davidson lineup has fallen again and this time it’s the Sportster lineup that gets the blow of its European lineup.
The American company hasn’t been far from the headlines in recent weeks after the arrival of new CEO Jochen Zeitz, who has vowed to be ruthless in his efforts to get the company back on track after years of declining sales. and profits.
Unveiling the so-called Rewire strategy, Zeitz revealed in July that the models would be phased out and sweeping cuts would be made across the board, although to date this has only been felt on the upcoming Bronx streetfighter. which – officially – has been put on indefinite hold, but the reading between the lines may have been abandoned altogether in its current form.
Today, Moto Station in France has discovered that Harley-Davidson will soon offer the entire Sportster range the nod of European dealers. The reasoning makes good sense as the models currently do not meet new Euro5 emissions regulations and Harley-Davidson is unable to incur the cost to update them.
That’s not to say the Sportster doesn’t have a future on European soil with a new lineup using the company’s new Revolution Max engines, which in the meantime will debut with the Pan America ADV.
However, it is not a negligible number of machines that will be discontinued in 2021 with the Sporster range made up of eight models – the 1200 Custom, Forty-Eight Special, Forty-Eight, Iron 883, Iron 1200, Roadster, Superflow and Superflux 1200GT.
The news comes after Harley-Davidson confirmed that it will also be saying goodbye to India – the world’s largest motorcycle market – after 10 unhappy years of slow sales.