Yeti Presents ARC Hardtail 35th Anniversary
Yeti is a legacy brand. They’ve been there for just about every major development that our sport has witnessed. But really, that’s not what people buy their bikes for. Nostalgia is just a bonus for anyone old enough to remember seeing that turquoise color or that abominable steezy snowman before they had any kitsch value. Over the past few years, these have really been the only two flashbacks Yeti is still leaning into. Really, the brand is much more interested in the future. Their geometry, materials and suspension are part of a science fiction epic, not a period piece. But today, to honor their 35th year, Yeti announces a notable exception to their pure forward thinking.
The original Yeti ARC hardtail made its debut in 1991, sporting Easton Pro Taper tubes and helped usher in the era of aluminum and forehand kicking in the era of chromoly. Back in glorious carbon fiber, the all-new ARC brings back the classic name, classic yellow and classic turquoise that defined Yeti bikes in the ’90s. It also brings back the anodized aluminum that defined everybody bikes in the 90s. But take a close look, and it’s clear this bike wasn’t made just for novelty.
Every smartly personalized element of the Yeti ARC is top notch. The XX1 AXS derailleur has a turquoise pulley cage plate. The Race Face Turbine stem is anodized turquoise, as are the SRAM front bush, Race Face drip shift lever and Chris King headset. The Level brake calipers, grips and even the saddle rails have a touch of turquoise. And it all rolls on anodized and laser-etched Chris King Yeti Edition hubs that are themselves tied to mysterious 29-inch carbon rims coated in Yeti’s commercial dress. Yeti assured us that this was not a sign that Yeti was going into the wheel business and told us that they have an interior width of 29 millimeters, ceramic coating to protect the graphics and that they are made. in the USA. But that’s all they would tell us. Now you know what we know.